Free Essentials Bait" Used by Pop-Up Shops to Exploit Consumers
### "Free Essentials Bait" Used by Pop-Up Shops to Exploit Consumers in Korea 🚨 **1. Rise of Pop-Up Shops 🚨** Recently, there has been an increase in pop-up shops, known as "떳다방" in Korea, which use free essentials as bait to attract consumers. These shops primarily target elderly individuals by advertising free household items and then pressuring them into purchasing expensive health supplements or household products. **2. The Free Bait Strategy 🎣** Operators of these pop-up shops lure customers by offering free essentials or organizing tasting events. Once people gather, they exaggerate the benefits of their products or create a sense of urgency by offering limited-time discounts, compelling consumers to make impulsive purchases. This strategy underscores the adage that "there's no such thing as a free lunch." As economist Milton Friedman highlighted, something that appears free often comes with hidden costs. **3. Cases of Exploitation and Preven...